What Are They?

Facebook Ads are a top-tier example of advertising on social networks. Facebook has the highest number of monthly active users of any social network or the world, making it one of the biggest and most lucrative platforms to set up the digital marketing element of any company or business. 

Basically, Facebook advertising warrants creating and maintaining ad campaigns using the Facebook Ads Manager, which helps to reach the target audience based on – location, profile data, and demographics.

Also if you happen to be looking for an Experienced Facebook Ads Management Agency in Sydney, contact us for a free strategy session!

Google Adwords on the other hand, is the world’s largest pay-per-click advertising platform, and has become synonymous with the term ‘paid search.’ Pay-per-click is an advertising model where advertisers’ ads are displayed to users of the google search engine, and each time a user clicks on these ads, the advertiser is charged.

Google Adwords is an excellent way to drive more qualified traffic to a website, especially if keywords used show the users’ desire to generate a purchase.

If you go further down, you can see more about how each of these platforms works and understands them more. However, if you were just looking for a quick solution it might pique your interest to know that SIMBAA offers google ads management solutions in Sydney! 

What are our qualifications? Well, we’ve got 10-25x ROI on both platforms and have spent over $10m+ on each platform. Check Our Case Studies

Which Is Better For You?

To decide which model is better for your business, there are quite a few factors that one needs to weigh in before making that decision. 

Intent

This is probably the most important difference between both platforms of digital marketing. Users on Google are usually searching specifically for something, while on Facebook, they are shown these ads based upon their interests.

Google uses a marketing strategy that pulls the customer towards the product they are in search of, while, on Facebook, it works more toward a brand awareness campaign, but yes it still brings in good leads & sales.

Users on Google are on a mission, looking for a specific product or service, and want to find exactly that or something that comes very close to it at worst. It is in the best interest of advertisers to show a product or service that exactly matches the intent of the search. 

Facebook users are different. Facebook Ads help you advertise to users that are not even actively searching for what you have to offer. They are probably surfing through their profile, or profiles of others when they are exposed to your ad. 

Facebook drives very good sales because we are enabled to target the audience based on what is desirable for the users and their interests. Users do not know you exist, they cannot be interested in any product or service you offer, because neither will they be searching for your brand, nor your product.

Audience Targeting

To have an effective advertising system, it becomes necessary to target the right audience.

Facebook Ads has a targeting advantage in this regard. With precise granular targeting, an advertiser has more control over who will be seeing your ads. Moreover, Facebook has a wealth of data, which gives it an impressive amount of knowledge of its users, life events, interests, behaviour, and a lot more.

All of these things help Facebook create and maintain a very detailed demographic profile of users, which then helps companies target their products and services towards an audience that will be more inclined to them automatically.

But here is the problem – Facebook cannot help you if you do not know who your audience is. It is not possible to start using Facebook Ads and magically discover who the ideal user of your product/service is. 

Google Ads target keywords users type on Google, so it is not necessary to know who the audience is, to have your ads placed in front of them. 

By targeting the users that type in certain keywords, the ads automatically get placed in front of people that can convert into leads, because they are already actively in search of that product or service.

This tends to mostly hold true for google search and shopping ads, but you might want to consider remarking as it will help you retarget specific users. This is also why YouTube video ads go a long way in terms of brand awareness. 

Visuals

When it comes down to visuals, Facebook Ads win every time. Google Adwords can simply work on keywords, while Facebook Ads allow you to feature videos, graphics, displays of products, amongst other things.

With Facebook Ads, it is possible to design the ads specifically, which gives the advertiser an upper hand in presenting products to potential customers. Meanwhile, Google Adwords, as its name suggests, is more text-based, causing it to lose this battle to the other social networking giant.

With Google constantly experimenting with the formatting of its text-based pay-per-click system, Facebook is continuously evaluating how it can offer advertisers a superior marketing plan as well as the best online experience.

Earlier Facebook had a rule that ads on the platform should feature text that occupies only 20% of the total space allotted, and even though this rule has now been relaxed, the platform remains inherently visual – a huge selling point to many advertisers.

Price

It becomes quite obvious that the most important factor to weigh in when choosing a digital marketing platform is the cost of it.

Most marketers believe that Facebook Ads are more cost-effective. $10 on Facebook ads have the potential to give you a lot of impressions, views, and website traffic. While at the same time, $10 on Google Adwords can manage to give you three or four clicks, and that too, depending on whether you have chosen the correct keywords.

Put simply, it is believed by most that it is possible to gain much more through Facebook Ads than Google Adwords with the same budget in hand.

Wrapping Up

Facebook Ads and Google AdWords are both massive advertising platforms, that have the ability to cater to any type of business and/or company. While understanding how both platforms work, it is also important to view them as complementary to each other rather than simply as competitors.

Some marketers swear by Facebook Ads, while others still insist on Google AdWords. And even though both have some similarities, the way that they have developed should be a sign to use both of them in cohesion, not opposition. 

Choosing one particular platform comes down to personal choice and capacity. It would be best to take a look at the factors above, and only then make a decision as to which one suits your business needs best, with the number of resources you have at bay.

We, at SIMBAA, offer the best google ads management solutions in Sydney. We have received great exposure which has increased our ROI 25x-30x times like never before on both platforms. If you’re looking for an experienced Facebook Ads Management agency in Sydney, contact us now. We will help you with a free strategy session for your business. 

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Insufficient research:

In the hurry and excitement of being creative, marketers forget to do proper research. They spend more time coming with new ideas rather than researching the market. Thorough research is significant for every marketing campaign. The marketer should look at the data obtained by conducting surveys. This will help to understand consumers’ interests and perspectives. Perfect research helps to create a successful marketing campaign.

Did not have enough budget:

There is a fixed amount for adding as a marketing budget. You should estimate the required amount according to the research and your necessity. Many people decide the budget according to the revenue they generate. But this is not the right way, and lack of funding will fail the campaign. Prepare a proper budget sheet and invest enough money for your campaign.

The campaign is not unique:

When you have too many competitors, you have to stand out in the crowd. Getting human attention is not an easy job. People will not get to understand your offers and motives if they don’t find you. Also, customers get bored when they hear the same thing from different people repetitively. Use best practices to make your marketing campaign unique and become noticeable.

Lack of continuity:

A successful marketing campaign is the product of the efforts of multiple people—good coordination between copywriters, videographers, sales workers, and managers. Improved collaboration between these people will make a better marketing campaign keeping its continuity. If the campaign drive is continuous, people will not forget your brand and the probability of choosing your brand instead of others increases.

You wrongly created buyer persona:

While designing the market campaign, you should know for whom you are creating that campaign. When brands develop the product, they target a consumer group, similarly for the marketing campaign. When you are deciding the target audience, know to whom your product appeals the most. Then create a persona of that buyer and plan the campaign as a story around them as suggested by SIMBAA

You were impatient:

The marketing campaigns will take time to give success. The SEO techniques used will not start paying off for several months. Many businesses do not show enough patience and vision to wait for the results. These potentially winning campaigns fail due to a short term vision.

You did not have a broad perspective:

Sometimes the perspective of the business owner becomes the reason for the failure of the campaign. The strategy or campaign you think may not do well, because it was not popular among the customers. Keep a broader approach to marketing, trial and error is the process to follow

Lack of optimisation:

Before giving up on the marketing campaign, you should try to optimise the impact of the campaign. Many people leave the campaign when they think it will not work anymore. But sometimes, giving a boost to the campaign may kickstart the success.

Conclusion:

Marketing campaigns have become a day-to-day affair for businesses. If you wish to have a good and successful marketing campaign, avoid making these mistakes. Otherwise, it can impact your business significantly.