Google reviews is a low hanging fruit for Local SEO

Reviews are a quintessential part of the process whenever we talk of business growth and development. To rephrase: a review is just a connotation for reputation. Consumers’ shopping decisions are getting influenced by online reviews. The number of visitors who read reviews before visiting your website has increased dramatically in the previous three or four years. The same is for the number of buyers who trust internet reviews as much as a personal recommendations!

And Google has a 93 per cent share of the mobile and tablet search engine industry. The only search engine whose name has become a verb is Google. It is a no-brainer to take advantage of these types of stats.

Now, let us look at some of the massive benefits of Google reviews and why you must incorporate these into your business.

1. Google Listing & SEO

When you list your business on Google and go for a proper SEO mechanism, then Google makes sure you get the maximum benefit. People are increasingly searching for particular search keywords like company names + reviews.

A high review rating can help your company appear in the Google Local Pack, which displays the first three companies towards the top of the search results page as per their location. Websites can profit greatly from SEO, which can result in a long explosive increase. SEO is a crucial aspect of a digital strategy since it allows brands to create trust and credibility with their consumers.

2. Trust Quotient

For those unfamiliar customers, reviews have become a crucial source for getting the security and trust they desire before doing business with you. Reviews provide an insight into the quality of your goods and services and how customers are tended while doing business with you.

People will be more willing to believe you if they notice that you have a high rating. They will then place an order. With that transaction, you’re also enhancing your firm’s ROI because you didn’t have to spend on pricey promotions!

3. Improve click-through rates

If your company has a good review rating, online consumers are more inclined to visit your portal and learn something about what you do, rendering your business more visible to people. Need help improving CTR? Reach out to CTR Improvement Experts at SIMBAA

4. Rank better organically

Google indexes reviews and automatically shows the most locally relevant Page based on the keywords in review, It also notifies Google that you’re a credible, trustworthy service, which helps your SEO rating organically.

5. Best for Marketing

Google reviews can be helpful for marketing purposes as the inclusion of genuine reviews into your post on every social media platform will strengthen the foundation of your business and attract more customers to connect with you. A customer is more likely to trust the words of another customer rather than cliché marketing gimmicks.

The Parting Words

When you mix 1/2 part Google & 1/2 part Reviews, the power of reviews accelerates exponentially, as Google is the first place that almost 80% of potential buyers visit when checking anything online. And an honest review on google quickens the buying process. Looking to optimise your local business online? Reach out to us for a FREE Personalised Strategy.

These reviews offer valuable ideas from an unbiased perspective, essential to growing and improving your business. Positive and honest reviews can also attract potential customers to buy your products. In comparison to first-party reviews, third-party reviews are way more credible to a buyer. 

Be it converting searches into sales or improving your ranking by enhancing the SEO; you can get help for both aspects here. So let us look at some of the ways by which you can improve your ranking with the help of third party reviews.

1. Improve Your Review Score

The local search results are based mainly on relevance and prominence. Prominence determines how popular a business is, and it is directly related to the number of reviews it gets.

To improve the review for your business locations, you can ask satisfied customers to write positive reviews. If they are happy with your service, they will do it readily, which will further help you build trust. You must make it a point to respond to all reviews, whether positive or negative.

The review velocity tells you how frequently your business gets new reviews. Besides providing SEO value, buyers prefer to read recent and honest reviews before making up their minds to buy your goods or services. 

More than 30% of consumers have said that they only check out new business reviews no more than a week or two older.

So, you must somehow encourage your happy customers always to leave positive reviews. All such tactics will request new reviews and fall within the review guideline of Google.

You can further print the QR code on each sales receipt. Mail a follow-up text after the appointment and then ask for an honest review during the transaction.

2. The Volume Of Third-Party Reviews

Say, for instance, you are looking for a hotel in a new town to stay in; which hotel would you choose? 

A Hotel with ten reviews or one with 20 reviews? Despite having the same stars, you choose the latter. Like other businesses, review volume can help legitimise the company with search engines.

3. Respond to both Positive and Negative Reviews

It is essential to respond to your customer’s queries and reviews; this shows that you not only have a responsibility towards your customers, but it also plays a role in SEO – as is confirmed by Google.

Though responding to every review may sound like a daunting task, you can easily do that with the help of technology and templates. The templates should be based on the brand’s guidelines and promote the good name of the business house.

4. Content of Your Reviews

Google keeps updating its guidelines to meet the daily requirements of searchers. The goal is straightforward- to deliver accurate results real quick. And for this, they are dependent on the information provided by you- the business houses.

Reviews where customers mention the city of your store or the street are critical. Such things send strong signals to Google that help your business improve its relevance. Some information is collected from the reviews as well. If the task seems daunting to you, contact SIMBAA to ensure that you build a robust online reputation for your businesses with our ORM Services.