The concept of business has evolved over the years. It has significantly affected the people in the business, ranging from the physical model of business to online business. Now eCommerce stores are in urgent need to set up business authenticity. As per the updates, it’s noted that a greater section of revenue is generated from online business. 

But the concept of product promotions and client engagement is different on these platforms because on these platforms, business people need to connect with the users digitally. So various social media platforms become handy in the cause, and among them, Facebook leads the list.

In this article, we will discuss various tips, tricks, and techniques that will help you set to boost your business ROI with Facebook ads.

Various factors have to be keenly examined and focused on while planning an ad strategy, and these factors are listed below.

Attractive Deal

Before planning an advertisement campaign for your product, you need to make sure that you are providing good deals that attract the maximum number of users to your advertisement.

Ad range 

It would be best if you create advertisements that can keep your audience in mind, including the reach of your advertisement. You should set an aim for your advertisement that this is the range your advertisement should target. Always make sure that you keep realistic goals after analyzing your campaign.

Ad copy

Words play more than people can think of, so ensure that a copy for your advertisement should be worth attractive so that people are attracted to the brand. To create a copy that attracts your target audience. Pro-tip: Be Humourous

Ad creative

Make sure your idea is creative and not controversial because sometimes an idea can be good for business, but it can harm people’s sentiments, so make sure your ideas are creative and engaging.

Attract not spam

Some advertisements are filled up to the brim with CTA (Call to action), including buy product and many more, but this makes the ad ignored by users. So you should limit the number of times a CTA has to be used in the advertisement.

When we understand the important factors now, we should follow some tips and techniques that have to be thoroughly followed to ensure that your ad campaigns provide the best responses and impressions.

When Mark Zuckerberg was asked that Facebook is a free application, how will it survive the competition and profitable business model? He replied that” Facebook will lead via advertisements.” Now it is a reality; the advertisement industry is booming like no other industry. You would notice that if you search for shoes, you receive advertisements for shoes, and if you like any of them, you visit a website and buy them.

Be clear with your conversion.

When you start an ad campaign, you need to make sure that you easily state your CTA, which can either buy the product, follow the social profile, view the product, or provide feedback. When your conversion is clear, it becomes easier to enhance the conversion rate and make a successful ad campaign.

The concept of a general advertisement is fake, so make sure that you develop advertisements serving different calls to action.

Track event, link with Facebook Pixel & Facebook SDK 

The first and most important thing is that you have to place a tracker for your campaign and make sure that your event should be worth rewarding. Also, it would be best if you used Facebook SDK, which allows users to be directed to your application on Play Store or App Store.

If you want to track actions on the website, a Facebook Pixel is essential, reach out to us to leverage our Free Facebook Pixel Setup Service 

You must work with the management team to verify all the deals and conditions you specify, so your content must be verified and true.

Work On graphics

A picture that speaks a thousand words is both well said, and well-proven so graphics play a greater role in making your advertisement successful. Suppose you are a user and you visit your website, and you see a lump of content even though it’s well organized and creative, but if it is not present in the pictorial form, then it looks strange. 

A normal user judges a website in a maximum of 4 seconds, so one must work well on the graphics so that the user can understand the website’s objective at the first look.

Short and crisp

Writing a paragraph under your advertisement isn’t an advisable technique because people avoid reading content. You can always replace your paragraph with a one-liner. These one-liners should be crispy and attractive, so work on your one-liners if you want to attract more and more clients to your website.

Broaden audience

When you develop Facebook advertisements, they are for your target audience, but you should keep the base aim and focus on expanding your audience. So keep broadening your insights and developing your audience.

The insights and impressions from the audience play a major role in deciding the success of your campaign, so if you want to increase the reach of your advertisement, then reach out to a wider audience.

Track across multiple devices

You must keep track of users through various devices because if your users mostly use mobile phones, you need to develop graphics accordingly. The responsive design for mobile phones and systems is different, so users can develop their strategies and designs based on most user bases.

Videos

Graphics is not the end; it is just the beginning of creative ideas which you can pool together to create all-time best successful ad strategies. So you can develop videos and short GIFs for your advertisement. Various companies have tried the concept of GIFs, and this brought them immense success because it was easy for users to use GIFs and share them.

We have discussed some basic strategies which will boost your business. If you are looking to supercharge your Facebook Ads reach out to us for a Free Digital Strategy Session

What Are They?

Facebook Ads are a top-tier example of advertising on social networks. Facebook has the highest number of monthly active users of any social network or the world, making it one of the biggest and most lucrative platforms to set up the digital marketing element of any company or business. 

Basically, Facebook advertising warrants creating and maintaining ad campaigns using the Facebook Ads Manager, which helps to reach the target audience based on – location, profile data, and demographics.

Also if you happen to be looking for an Experienced Facebook Ads Management Agency in Sydney, contact us for a free strategy session!

Google Adwords on the other hand, is the world’s largest pay-per-click advertising platform, and has become synonymous with the term ‘paid search.’ Pay-per-click is an advertising model where advertisers’ ads are displayed to users of the google search engine, and each time a user clicks on these ads, the advertiser is charged.

Google Adwords is an excellent way to drive more qualified traffic to a website, especially if keywords used show the users’ desire to generate a purchase.

If you go further down, you can see more about how each of these platforms works and understands them more. However, if you were just looking for a quick solution it might pique your interest to know that SIMBAA offers google ads management solutions in Sydney! 

What are our qualifications? Well, we’ve got 10-25x ROI on both platforms and have spent over $10m+ on each platform. Check Our Case Studies

Which Is Better For You?

To decide which model is better for your business, there are quite a few factors that one needs to weigh in before making that decision. 

Intent

This is probably the most important difference between both platforms of digital marketing. Users on Google are usually searching specifically for something, while on Facebook, they are shown these ads based upon their interests.

Google uses a marketing strategy that pulls the customer towards the product they are in search of, while, on Facebook, it works more toward a brand awareness campaign, but yes it still brings in good leads & sales.

Users on Google are on a mission, looking for a specific product or service, and want to find exactly that or something that comes very close to it at worst. It is in the best interest of advertisers to show a product or service that exactly matches the intent of the search. 

Facebook users are different. Facebook Ads help you advertise to users that are not even actively searching for what you have to offer. They are probably surfing through their profile, or profiles of others when they are exposed to your ad. 

Facebook drives very good sales because we are enabled to target the audience based on what is desirable for the users and their interests. Users do not know you exist, they cannot be interested in any product or service you offer, because neither will they be searching for your brand, nor your product.

Audience Targeting

To have an effective advertising system, it becomes necessary to target the right audience.

Facebook Ads has a targeting advantage in this regard. With precise granular targeting, an advertiser has more control over who will be seeing your ads. Moreover, Facebook has a wealth of data, which gives it an impressive amount of knowledge of its users, life events, interests, behaviour, and a lot more.

All of these things help Facebook create and maintain a very detailed demographic profile of users, which then helps companies target their products and services towards an audience that will be more inclined to them automatically.

But here is the problem – Facebook cannot help you if you do not know who your audience is. It is not possible to start using Facebook Ads and magically discover who the ideal user of your product/service is. 

Google Ads target keywords users type on Google, so it is not necessary to know who the audience is, to have your ads placed in front of them. 

By targeting the users that type in certain keywords, the ads automatically get placed in front of people that can convert into leads, because they are already actively in search of that product or service.

This tends to mostly hold true for google search and shopping ads, but you might want to consider remarking as it will help you retarget specific users. This is also why YouTube video ads go a long way in terms of brand awareness. 

Visuals

When it comes down to visuals, Facebook Ads win every time. Google Adwords can simply work on keywords, while Facebook Ads allow you to feature videos, graphics, displays of products, amongst other things.

With Facebook Ads, it is possible to design the ads specifically, which gives the advertiser an upper hand in presenting products to potential customers. Meanwhile, Google Adwords, as its name suggests, is more text-based, causing it to lose this battle to the other social networking giant.

With Google constantly experimenting with the formatting of its text-based pay-per-click system, Facebook is continuously evaluating how it can offer advertisers a superior marketing plan as well as the best online experience.

Earlier Facebook had a rule that ads on the platform should feature text that occupies only 20% of the total space allotted, and even though this rule has now been relaxed, the platform remains inherently visual – a huge selling point to many advertisers.

Price

It becomes quite obvious that the most important factor to weigh in when choosing a digital marketing platform is the cost of it.

Most marketers believe that Facebook Ads are more cost-effective. $10 on Facebook ads have the potential to give you a lot of impressions, views, and website traffic. While at the same time, $10 on Google Adwords can manage to give you three or four clicks, and that too, depending on whether you have chosen the correct keywords.

Put simply, it is believed by most that it is possible to gain much more through Facebook Ads than Google Adwords with the same budget in hand.

Wrapping Up

Facebook Ads and Google AdWords are both massive advertising platforms, that have the ability to cater to any type of business and/or company. While understanding how both platforms work, it is also important to view them as complementary to each other rather than simply as competitors.

Some marketers swear by Facebook Ads, while others still insist on Google AdWords. And even though both have some similarities, the way that they have developed should be a sign to use both of them in cohesion, not opposition. 

Choosing one particular platform comes down to personal choice and capacity. It would be best to take a look at the factors above, and only then make a decision as to which one suits your business needs best, with the number of resources you have at bay.

We, at SIMBAA, offer the best google ads management solutions in Sydney. We have received great exposure which has increased our ROI 25x-30x times like never before on both platforms. If you’re looking for an experienced Facebook Ads Management agency in Sydney, contact us now. We will help you with a free strategy session for your business. 

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Sounds interesting,? let’s grow together.

It became a common laughing-stock when professional analysts started dismissively describing it as an amateur drive where people “hang out” and announced that it had very little scope for trading opportunities and commercial potential.

Repeating since its inception. Starting in 2013, it has been launching many innovative strategies for small business owners to social influencers to target their audience. It formed partnerships with a number of businesses to buy data. Today, Facebook has one of the most massive databases.

Marketing and remarketing your brand has been a primal feature and is known by all investors. There exists a grey area known as Facebook lookalike audiences that started its beta-testing in 2013.

This blog will help you understand the workings of this targeting option for you to leverage it to the best of your ability to optimize the on-screen appearances of your ads to reach new customers every day. Get ready to bite the bullet!

Enter Facebook Lookalike Audiences, Here is How To Optimize Ads To Reach New Customers

What Is A Lookalike Audience?

A lookalike audience is a customer targeting option section in Facebook business manager to reach out to its fresh bunch of potential customers based on the degree of similarity or shared prospects with someone who has interacted with your website or app in one way or the other.

This option, along with the previously existing option of Custom Audiences which targeted its list of users with one more interaction with your Facebook pixel, helps brands to extend their business further to newer avenues to attract new customers through the medium of advertisements.

Even though Facebook provides such intimate information while working in cahoots with these businesses, it is important to lay bare the truth on how these options work before you get rattled with issues like consent and privacy.

The general public be can rest assured that there are rules and regulations which protect them from these businesses from using inauthentic measures. These options do not provide them with any customer information; rather, Facebook will try to find degrees of similarities with respect to the common number of hashes.

These data in the form of email IDs will be sent to these businesses with built-in programming that will not allow these businesses to trace it back to your account/profile.

A Leaflet About Things-To-Know

It is often recommended that crafting smaller sample sizes of lookalike audiences is preferred over massive ones. The reason being, lookalike audiences of small measure are more intrinsically associated with the source audience.

In addition, Facebook suggesting to target a source audience ranging from 1,000 to 50,000 is wildly discouraging for small businesses. The only caution in this process is to identify and target the quality source.

Firstly, here are some of the terms and conditions that you need to accustom yourself to before you get the ball rolling.

Secondly, if you want to target geographically and add the names of countries during the creation process, the prospects created by the end of the process will belong exclusively to those nations only. Further, the degree of geographic similarity between your source and lookalike audiences does not affect the process.

Lastly, you are required to have at least a minimum threshold of 100 sources, to begin with. Furthermore, one source can account for a maximum of 500 prospects. Naturally, source and lookalike sources are exclusive. Facebook usually does not take more than a day to create your lookalike audience.

The Creation Process

After you locate the “Create Audience” option after you have already logged into your Facebook Ads Manager account. It is available in the top-left corner.

Select Your Source Audience

Here, you have many choices. These choices can come to you in the form of Facebook Pixel, Pages, etc. But above all, the sample of people that reaches the top of the pinnacle for our purpose is your custom audience. Here, you will be required to provide a list of already-existing customer information.

Select Your Audience Location

Against each source, you are required to add your desired location for targeting. This helps you if you are looking to target internationally.

Calculate Your Audience Size

How alike do you want your audience to be? Here is a step to help you ensure that. The logic here is, the percentage value you choose is inversely proportional to the degree of similarity between your lookalike and source audiences.

How About An Example?

Let us say you are advertising for an e-commerce website. Your marketing and remarketing strategies usually include viewing content, potential customers who added merchandise to the carts or wish-lists and already existing customers who bought merchandise in the past one or two months. Here is a flow chart to help you understand the processes involved.

The icons which have a dollar sign designated to it means that these are steps where your money will be spent. These paid advertisements will help you increase your customer base which, in turn, will act as your custom audience for you.

Facebook Pixel

Facebook Pixel will provide you with information on customer action on your website. After creating your pixel, you can then opt for a number of options from the events that you would like to trace. Some events that are available are “Purchase”, “Lead”, “Add to Cart”, “Search”, “Add to Wishlist” etc

Insert Interests

Another way to gear up for efficient targeting is to fill in the “Interest” field. Since Facebook mostly is an extension of people’s social life rather than a shopping platform, finding an audience set who are highly receptive to your product is highly recommended. Laser-targeting niche theme pages which have your desired audience ready can be a way to go. The more narrower the interests, the more targeted your audience will be, the more the rate of conversion into sales.

Create Custom Audience

You should not feel discouraged if you don’t achieve a high success rate right away. It is estimated that 98% of the first-time visits do not result in purchases. But now that you know who can convert into potential customers, you can start by assimilating them into your “Custom Audience”.

Retargeting people who have viewed your merchandise can increase your customer base significantly. In order to lure them in, offer discounts on their first-time purchase. Add and target people who are potential customers rather than existing customers.

Create Lookalike Audience

The reason why specificity is very important to create a custom audience is because your lookalike audience will then have a much higher degree of similarity with your source audience, resulting in greater sales productivity.

Bringing Up the Rear…

After having gone through all the basics of such a powerful tool that can create marketing prospects in masses, it is most vital to figure out if this strategy is ideal for you.

If you have found an unexplored demographic that you wish to experiment with or you are in search of a boost campaign to bring in new faces to your depleting list of customers, such a targeting option is what you have been missing until now.

In addition, this can be a very clever choice of strategy if you wish to compare and contrast responses and participation of two source audiences for two different ads. The logic here goes as different ads in different regions create different intensities of prospects.

Facebook lookalike audience posits as a much wide-reaching targeting option which excels in a number of invaluable factors such as time efficiency, proven collection of an audience sharing similar interests, and multiple audience engagement.

Irrespective of how your ads perform, this option can teach you invaluable lessons. If the ad campaign works in your favour, you are golden. Reversibly, do not be heartbroken either because the unwelcoming result can give you very important insights regarding your target audience, information about demographic trends, etc.

In closing, this detailed information on Facebook lookalike audiences can help you make your decision. If you feel you meet the credentials for such a marketing venture, implement your knowledge right away!

For B2B and B2C businesses , the same logic behind lookalike audiences applies. Instead of blindly targeting your ads, you can target your ads to your niche who have shown an affinity towards the line of products you are offering.

Get a Free Stategy Session For Your Facebook Ads

SIMBAA is a digital agency that provides a 360 degree digital growth services in Australia. With an experience of over fifteen years, we can thoroughly upscale your sales by providing ad marketing strategies and framework that we’ve developed over years. Their approach towards state-of-the-art strategy to boost your best interest has rendered many successful businesses & reduced the learning curve. Get in touch with us and get your money’s worth!