While discouraging about eCommerce platforms, there are ample, but WordPress and Shopify ace the test. The content management systems hold unique features and advantages that keep your online store stand out from the rest.

Let us dig into detail about Shopify and Word press to choose the best option.

The fundamental overview of Shopify Vs. WordPress 

The prominent website builder Shopify is a closed source eCommerce platform.

So, what is a closed source platform? In a closed source platform, Shopify takes the complete responsibility of maintenance and coding aspects. By opting for Shopify, you need not host, download or purchase software to run on a server.

Just a monthly access fee is ample as it’s a software as a service tool.

While discussing word press, it comes in two offerings as wordpress.org and wordpress.com. The wordpress.org platform is an open-source, self-hosted solution that depicts that the software is free. But, remember it mandates a purchase hosting from a third-party provider. At the same time, wordpress.com is similar to Shopify with software as a service tool.

Technical requirements for Shopify and WordPress 

I could honourably bring out that Shopify is the best choice for users who fall short of budget to hire professionals to build the store and for ones not to the core in web development skills. Users raise the flag for Shopify for the development of online stores quickly without the need for coding or significant investment.

Similar to Shopify, WordPress is a perfect selection for website novices. Creating and maintaining a website is possible though you aren’t tech-savvy. However, setting up a site with WordPress mandates to follow a steeper learning curve.

Set up and use: Shopify vs WordPress

Signing up for a free trial is a great way to get started with Shopify. Creating an account by following instructions is a walk in the park with Shopify. The new mission control is straightforward and intuitive. Users can instantly customize themes, add products to a cart, initiate payments, and much more. The simple platform also enables you to purchase domain names for the site. The aspect about Shopify is the availability of massive library free as well as paid plug and play apps.

Sign Up For a Free Shopify Trial for 14 days

While touring the details about WordPress, it’s a varied version. With the assistance of a third-party provider, a web hosting and domain is purchased. Then starts the installation of word press preceded by login details.

In the setup and usage category, Shopify scores a bit more as its dashboard holds various features such as SEO, security, and analytics tools. In contrast, WordPress requires a third-party plugin for such features.

The user base for Shopify and WordPress 

Before stepping forward to pick a website development solution, getting to know the details about the user base for Shopify and WordPress is crucial. The main intention of the above idea is that large user base platforms possess more plugins, resources, and support options. A solution with a large user base minimizes the risk of any hindrances that come up.

The fact is that Shopify and WordPress hold a massive user base. According to builtwith.com, there are about 2.6 million stores that run with Shopify. The self-hosted WordPress sites have a stunning record of 75 to 90 million sites available. Though WordPress stands out to be technically safe, Shopify is prominent amongst millions of users.

Conclusion

By taking a glimpse about Shopify and WordPress, it is evident that businesses desiring to own an eCommerce website should opt for Shopify for its simple use. Whereas, businesses that run on B2B businesses and focus on lead generation or ones that host organisations profiles can pick word press.

Looking for an eCommerce Consulting Agency in Sydney or Central Coast, NSW, Speak to SIMBAA Digital Today and get a Clear and Complimentary Session with our eCommerce experts to choose the right platform and tailor it for your business.

If you run a product-based business that lacks an e-commerce website, then read through the page and get to know why you need to get an e-commerce website for your business.

Make Money 24/7, 365 Days a Year

The best feature of owning an e-commerce website for the business is that shopaholics enjoy shopping round the clock. Customers’ desire for products is satisfied at all times, and companies never lose track of a single sale with e-commerce websites compared with physical stores.

Reach Global Audience

With an e-commerce website, you’re sure to reach customers from across the globe and satisfy their shopping needs. Time zone and distance are never a roadblock for shopping.

Grow your product Range

An e-commerce website makes wonders and surprises customers by portraying a more comprehensive range of products than a physical store. By displaying various products on e-commerce websites, shoppers are awestruck and happy to shop, thereby upsurging sales.

Higher Conversion Rate with Strategies applied on the Fly

The first and foremost benefit of owning an e-commerce website is the improved conversion rates. Customers find shopping with eCommerce sites instant and effortless rather than approaching regular stores.

Widening the business

The search engine optimisation techniques play a significant role and push your website to the top of search results. By associating with SEO service providers, the market’s position online can be studied. However, Social media partners, through reviews, ratings, and periodic posts and offers, gain customers’ trust. All these aspects grab in more customers to the e-commerce website and turn visitors to customers effortlessly.

Reduced on-costs / labour

If you’re tired of paying utility bills, rentals and worried about security aspects of your business, never pause but switch to e-commerce sites. E-commerce sites cross out such additional costs and help to travel towards a profitable path.

Automations are taking over the world bit by bit, you too can take advantage of the fact that there is ready-made automation available to standardise & systemise your processes. They come at a fee way less than it would cost you in wages.

Building, Segmenting Targeting & Re-targeting customers

With an e-commerce website, you can always tie up a relation with the customers and website visitors. With the email addresses, you can always amaze the customers with offers, discounts, new sales, and promotions that satisfy their desire for shopping.

A physical shopping centre lacks direct contact with customers, and hence gaining repeated customers would be a dream. An e-commerce website has such excellent opportunities.

Strengthening Brand Value

The only intention of an e-commerce website is to collaborate with the customer. A website takes complete control and emphasises the products in several ways about the logo, brand, how it looks, how it works, and more. All these aspects may not be possible in a physical store.

The possibility of highlighting the brand and creating an impression for the customer is possible only through an e-commerce website. E-commerce websites arrest customers the way the products are advertised, and hence owning an eCommerce website in today’s competitive marketplace is a must.

Today’s generation is hunting for instant and effortless ways of shopping. Moreover, they browse for unique products, customised ones, new trends and ignore physical shopping stores. Statistics report that 2.14 billion global digital buyers are active in 2021 and the numbers are expected to elevate in the coming years.

An e-commerce site is a one-stop solution for all shopaholics and the best shopping idea for customers. So, ace the test without doubt by launching your e-commerce websites.

SIMBAA’s e-commerce consultants based in Sydney & Gosford have built simple to the most complex fully automated e-commerce solutions for our Australia & New Zealand clients. Our delivery centres have the capabilities & talent to cover the full spectrum of Development, Design & Growth Marketing all in one place.

Looking to build an e-commerce website on Shopify / Mangeto / WordPress or need a custom solution? speak to us today!