Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit
Marketing is essential for the growth of your business, and when it comes to content marketing, search engine optimisation and pay-per-click play a vital role. So, if you are looking for ways to maximise your revenue with the help of SEO and PPC, you are at the right place.
Intent-based marketing talks about the motivations and driving ...
How To Jump Curves With Digital Marketing & Leave Your Competitors Awestruck?
With time, business practices have changed. What worked in the last decade may not yield results today. The use of the internet for promoting services and products has brought a revolution in the marketing world.
A few years back, companies used emails, phone calls or store visits to reach their customers. However, today they can interact with ...
How Google Knowledge Graph Can Boost Your Organic Rankings
Being drowned by competitors ranking above you on Google is going to be a new norm, hence, it is crucial to optimise your website to improve organic traffic with new & sustainable ways to be on top of Organic Rankings. One of the most under-utilised techniques for scalable SEO growth is Google Knowledge Graph.
You might be ...
How to Dominate Local Marketing with Google My Business
Who doesn't want to appear and rank in the Google search results? We are sure that every company and entrepreneur wants this, and there are multiple ways to do it. One such way is using Google My Business (GMB). It gives fantastic opportunities to organizations to pop up on top of the Google search results.
If you ...
Google’s Search Engine Results Page (SERP) Explained in Layman’s Terms
With technological advancement today, a day never ends without submitting a query on Google's search engine. Google search engines have been our everyday companion in fetching the best information we need. As we hunt for information, Google's response returns in the form of a search engine results page or SERP.
Let us drench ourselves and get to ...
How to Choose the Right Technical SEO Agency
In today’s digital world of online shopping, many tools give a boost to your website or shopping platform. These fall under the broad category of digital marketing tools of which SEO forms a huge part. SEO or Search Engine Optimisation tools are a feature that allows Google, Bing, or other browser services to display your page ...
Core Web Vitals – What Is It & How Will It Affect Your Website Rankings on Google
A website must follow all the Google guidelines and algorithms to stay on top of the search results. With time, Google keeps updating its algorithms to provide a better website experience to its users. There are plenty of factors that affect the ranking system, and it is necessary to implement them as required. After launching this ...
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