Every top company has growth in mind, and they aim to turn profits and keep investing and working towards their vision. For emerging entrepreneurs and companies, the goal is constant growth as time passes, in this article unveil 10 growth hacking technique that companies used to scale exponentially.

What is Growth Hacking?

Growth Hacking is a term coined by Sean Ellis, the founder and CEO of GrowthHackers. Also known as growth hacking marketing, Ellis describes a growth hacker as an individual whose ‘true north’ is growing. The end goal for growth hacking is growth which is why it is an excellent business strategy and is used by top companies. 

Anyone who practices growth hacking is a growth hacker. Growth hacking involves using creative methods like various initiatives, techniques, and tools to achieve consumer growth. An ideal growth hacker will be well-versed in marketing and engineering. Not only developing new ideas is essential, but also testing them to understand the results. 

Growth hackers constantly strive to develop new and effective strategies to expand their customer base. Growth hackers target new customers to bring in business through product innovations, technology-based development, and new distribution channels. Following are some growth hacking techniques used by top companies around the world: 

Growth Hack #1. A Referral Hack Always Works

Top companies like Dropbox use a referral scheme so that customers have started asking for referral codes among themselves. Referrals benefit both the customers and, by extension, the company. The best part about referrals is that customers benefit from the referral codes and the companies get to expand their business and customer base. 

Growth Hack #2. Unexpected Freebies

If you want to attract new customers, sending them emails detailing how well your product or service works might not be the best approach. Such emails are often considered spam and end up in the bin. But customers will read the entire email if they are being offered something for free. 

Carvana, a car retailer, used the same tactic and offered their customers their competitors do not. If the regular customer is not used to such a treatment, they would obviously gravitate toward the business 

For example, completing a survey to get a product is not a deal most customers would consider making? It will get to more potential customers and give them a chance to know the product quality by themselves and then decide if they would like to buy your products. What’s more? They would be more vigilant towards the content of your emails following this offer. 

Growth Hack #3. Be Trustworthy and Accept Criticism

Any company’s website makes customers suspicious. Allow customers to see every review, whether it’s excellent or unsatisfactory. Growth hacking means building trust, turning customers loyal, and capitalising on trust as many top companies do. Upwork has been providing freelancers with a trustworthy platform that pays off well in the long run. 

Growth Hack #4. Reward Programs

Another way to build a loyal customer base is through a reward program. As necessary to get new customers, it is equally important to retain the ones you have already got. Giving out a reward or points for each purchase encourages customers to shop more from that company.

If the points enable the customers to access something desirable, they will continue buying from the company. GrubHub is a perfect example of a company that offers a loyalty program. They began theirs in 2011 and have since experienced significant growth.

Growth Hack #5. Ask for Immediate Action

If you show a sense of urgency behind a product or service, customers are more likely to see what the fuss is about. Top companies present limited period offers and discount sales now and then to promote their products and draw in more customers. Countdown timers and emails notifying about the deadline are all growth hack techniques used by top companies to boost sales. 

Another thing to note here is that the deal should appear to be benefitting the customers, so if the product is unappealing, all the efforts would be for naught. For instance, if you look at Groupon, they offer their services for a limited time which allows users to act quickly, hence boosting business. 

Growth Hack # 6. The Pufferfish Survival Tactic

If you have seen a pufferfish, you know it expands to three times its size when it realises it is in danger. The increase in size makes the threat back away. Top companies often display their business thriving internationally, making their company seem more significant. It encourages more people to buy, which is how they keep growing. Pipetop, a startup, went into the big leagues via just this tactic.

Growth Hack #7. FOMO is Real

Fear of missing out or FOMO is another growth hack to attract customers. It is used mainly by top companies when they want to promote a new service. Top companies often limit access to certain services until a certain member is not subscribed. This works as more and more customers sign up to avail themselves of the exclusive benefits. 

Gmail had very few users when it started out. The creators banked on the fear of missing out and made sure that the platform was accessible by invite only. This created a feeling of being included in something exclusive. 

Growth Hack #8. Piggybacking 

Many companies use networking tactics to accelerate their growth. New companies that are now leaders in the industry began by piggybacking on already popular networking platforms and banked on the connectivity of their current customers to get new ones to sign up. This is easier than a referral and just as effective. Optimizely used their resources to network their services across major platforms. 

Growth Hack #9. Be Visible and Available

Emails and advertisements can make you visible, but marketing strategies need to be effective enough to lead the viewer into becoming a customer. Accessibility or availability is another aspect of growth hacking that all top companies have mastered. AussieKart is a Sydney based toy eCommerce company that uses targeted advertising to be available to their consumers and built their business. 

With call-to-action links and easy accessibility to their products & services without investing a lot of time, top companies have increased the number of users. Visibility can include sponsoring shows and other campaigns, while accessibility simply means reachability, so customer service must always be on their toes. 

Growth Hack #10. The Freemium Model

Many companies cater to a large client base for free and simultaneously offer exclusive services for a portion of that large customer base for a fee. As a new business, you have to begin as most companies did; by offering certain basic services. 

Tap into the potential of distribution channels and get more subscribers. Then it is upon your service to persuade those subscribers to become premium members. Companies like Spotify and Grammarly rely on this model to create a growing customer base. 

Spotify provides music streaming free of cost to all users but interrupts the flow with ads every three to four songs. For customers to opt for the ad-free version, they would have to go with premium. Similarly, Grammarly works to provide basic grammar correction in writeups. However, it only helps to a certain extent. For specific corrections in tone and theme, one would have to get a premium. 

The Takeaway

Growth hacking by top companies teaches all emerging entrepreneurs to be resourceful in their approach. Growth hacking and creativity go hand in hand. To tap into the potential of exponential online growth, Our proprietary growth hacking framework Helium1 has scaled over 55+ businesses to attract customers at a lightning-fast speed. 

Reach out to us to see if we’re a good fit to scale your business to the next level

#1 Identify Your Market

Diversifying your marketing channels is one of the most effective techniques to help you develop your business and online presence. Throughout the buyer’s journey, you can reach your clients by promoting your business across various platforms and customising your message for each.

Identifying the demographic, you’re attempting to attract is the first critical step toward developing a buyer persona and marketing to them appropriately. Now that you’ve identified your marketing channels’ target demographic, the next challenge is how to best reach and engage them.

Understanding how your target audience consumes information is critical to optimising your brand’s presence. This enables you to save time and money by focusing on the proper channels and avoiding wasting money on irrelevant viewers.

Second, your commercials must communicate directly to your target audience and their unique demands. Your prospective customers must understand what you can accomplish for them and how your product or service will improve and simplify their lives.

Advertising your business effectively through innovative images, videos, copywriting, and tone will assist in establishing brand awareness and, eventually, trust and credibility. This is critical for your future success and growth since it broadens your reach and diversifies your marketing platforms.

A well-executed advertising campaign containing appropriate graphics, slogans, images, and calls to action may help you grow your reach and differentiate yourself in today’s crowded marketplace. By effectively adopting a diverse digital marketing strategy, you may increase your brand and ensure future success regardless of industry changes.

#2 Customise and Test Your Content for Each Platform

You should diversify your marketing platforms to maximise your return on investment, whether it’s your return on ad expenditure or your time spent creating content. In either case, it’s critical to test your content regularly across various platforms to determine where you see the most success.

Facebook: 

By extending your reach to additional platforms such as Facebook, you may increase the number of people who notice and share your business. Advertisers can quickly create various ad sets to evaluate their effectiveness and determine which one performs the best. Additionally, you can broadcast live on Facebook to increase engagement and establish an emotional connection with your audience.

YouTube: 

Technically the second biggest search engine on the planet, the YouTube platform can assist your brand in capturing the attention of your target audience. Compared to text or photographs alone, videos have improved engagement. 

This is further confirmed because every social media network has altered its algorithms to prioritise video content. This makes sense, given that television viewership has been steadily falling while Youtube has exploded in popularity. By generating exciting content, you can effectively communicate with your audience and demonstrate what your organisation can accomplish for them.

Instagram:

Another popular medium for promoting your brand and increasing visibility is Instagram. You may connect with your target audience by uploading photographs with attention-grabbing captions and incorporating relevant hashtags. Instagram is also a very effective medium for establishing relationships with influencers and collaborating with other brands. 

Instagram stories are another practical approach for reaching a large audience. With them, you can engage your audience more deeply, increase interaction, and maintain a prominent position in their newsfeed.

Google Ads:

 This platform is a potent tool that enables you to reach your target audience in the most focused manner possible. To maximise your investment’s return, you or your digital marketing agency must continuously evaluate and optimise each campaign.

You can determine which channels produce the best results and gain an advantage over your competition by using several marketing channels. You may consistently reach more potential clients and keep your brand in front of targeted eyes by advertising and putting yourself out there. If your rival is not using a platform, this could be an excellent opportunity to diversify and acquire market share.

You will not see results unless you harness various platforms and establish realistic objectives for your organisation. It’s natural to fear that your business will go unrecognised, so it’s critical to break out of the shadows and succeed. Every business owner must contend with obscurity, particularly during the startup phase.

#4 Diversify Your Portfolio Immediately to Avoid Disasters Later!

What works today may become obsolete in the future. It would help if you had various revenue streams and a backup plan. By putting all your eggs in one basket, you risk becoming unduly reliant on a single revenue stream from a single channel that may close within the following year. Additionally, you will be selling yourself short by promoting your brand only through a single marketing channel.

If you’ve created content for Facebook, consider repurposing them for YouTube, embedding them in a blog, or sending them via email. This enables you to connect with your target audience throughout their user journey across numerous platforms. Additionally, it will enable you to be in the correct location at the right time when customers are prepared to act and make a purchase.

Final Word

Still, putting all eggs in one basket? SIMBAA can help you diversify with our state-of-the-art marketing framework Helium1

Book a Free Strategy Call with our Omni-channel Marketing Specialists in Sydney, Gosford or Parramatta

Unfortunately, most entrepreneurs, startups, freelancers, and small businesses constantly fail to use emails effectively. This is because most people think that email marketing is dead.

But do you really think email marketing is dead?

The simple answer is “NO.” To your surprise, email marketing is one of the practical marketing tools to drive more sales, high ROI, and incredible business growth. One of the best features of email marketing is that for every $1 you spend on it, it bounces back $42.

According to the reports from McKinsey, emails are 40X more powerful than Facebook and Twitter to gain new customers and increase sales. Similarly, Optinmonster also stated that the sales and conversion rates are higher for email marketing than social media marketing.

So, are you curious to delve into various ways to use email marketing to triple your revenue? Without any further delay, let’s dive into the article.

14 Ways To Garner Profits From Email Marketing

Here are a few ways to use email marketing to sky-rocket your business growth and crush the competition. The best part of emails is that they give a sense of personalised touch and make your customers feel like they’re communicating with their family or friends.

To leverage your business, make sure to incorporate a few email strategies to gain more attention and increase brand awareness. Moreover, to make the article more enjoyable, we’ve identified a few examples of companies who used these strategies and garnered millions of revenue. Keep reading.

Promote Products

Promoting products is one of the best ways to increase revenue via email marketing. Make sure to include the product benefits and how to use them in daily life. Illustrate an example of how to use the product so well that they can’t ignore the product.

Meanwhile, make your email short and crisp without the fluff. All you need to do is tell them what’s in it for them and what they will miss if they don’t make a purchase. To further increase their desire to buy the product, offer irresistible discounts and coupons.

Educate Your Customers 

Did you ever notice the “FAQ” page for the most popular brands? If yes, have you ever thought of the importance of an FAQ section? Usually, the brands educate the customers via FAQs. Similarly, if you run email marketing, you should educate the audience before asking for a purchase.

Note down the common question that prevents the audience from buying your services or products. Then filter out the essential questions and answer them. That’s it. Send the same to your email listers. Remember not to send the FAQs all at one go. Instead, make an automated email sequence and send them day by day. You can also publish the same on your website or landing page.

Drive Traffic To Your Website 

Are you suffering from poor web traffic? Now, it’s time to use email marketing effectively to drive thousands of traffic to your website. Send simple yet attractive newsletters with a powerful call-to-action button to lead the audience to the web pages.

Meanwhile, don’t forget to measure the impact of newsletters. If one newsletter doesn’t drive website traffic, understand its drawbacks. Next time, shoot out the powerful newsletter rectifying all the loopholes from previous experiences.

Create Partnership Promotions 

Did you collaborate with any brands? If yes, it’s more fun to cross-promote their products to your audience. This not only reaps a few bucks but also builds stronger partnership relations. For instance, if you’ve got a hotel business and your partner runs an event managing agency, offer your audience dinner with a special event organised at a lower cost.

Maintain Robust Relationships With Vendor 

For large or small businesses, it’s pretty challenging to maintain relationships with the vendors. Especially in the pandemic era like COVID, where you’re caught with continuous lockdowns and social distancing, it’s even more challenging to reach out to reliable vendors.

However, here’s a powerful tool – email marketing that provides immense opportunities to maintain robust relations with the vendors. All you need to do is strategise your email and not the vendor’s inbox. This is exactly what is done by the “Octane Press – A Book Company,” and now, they’re enjoying colossal profits through email marketing.

Get Them Book For Online Courses / Webinars Or Master Classes

Do you sell online courses or conduct classes? If yes, take advantage of email marketing to increase either to increase advance booking of your classes or to buy a course. Also, don’t forget to add bonuses or discounts on your services that drive more sales.

This email marketing strategy works best for financial institutions, yoga clubs, or marketing agencies that frequently host classes or offer courses. Extended Yoga is one such Yoga Studio that utilised the power of email marketing for extensive bookings of their online classes.

Attract New Customers 

Are you running a creative agency? Or are you a creative solopreneur constantly working for business growth? Are you seeking clients and collaborations? If yes, don’t forget to leverage the power of email marketing.

Jill Singer, who is the owner of “Jill Singer Graphics,” once struggled to find clients. Yet, after using strategic email marketing, he has a whopping monthly revenue. All he did was choose the effective marketing tool – emails to make announcements, build networks, and showcase his work.

Enhance Credibility 

If you send useful content that is worth readers’ time, it automatically increases your business credibility and authority. In addition, the business could gain immense trust from the audience. This ultimately increases the sales and business profits incredibly. In the end, you get what you want from the customers.

Ahern Donor Communications is one such community where it shot hundreds of emails for several years and gained immense credibility. Tom Ahern, who is the founder of Ahern Communications, stated that people would recognise I’m the right person for collaborations before making a call. He further added that the only tool he used to increase his business was email marketing.

Make Your Audience To Call You 

When you follow strategic email marketing to reach our ideal prospects at the appropriate time, it gives immense results. If you’re selling consultation services, use effective emails to communicate with the ideal candidate and make them call you.

For instance, Victor Terrazas, the founder, and owner of “Rejuvenate Therapeutic Massage,” shot high-quality emails to his audience that gave him million-dollar consultation calls daily.

Keep In Touch With Your Customers

People love to buy products or services from the trusted brands who constantly keep in touch with them either via social media or emails. Email marketing helps to build a robust relationship with your customers through effective communications.

“Ladimax Sports and Fitness is a fitness products company that uses email marketing to keep in touch with their audience constantly. They said that being in contact with the audience builds stronger relations and a sense of connectedness that ultimately drives sales.

Suggest Affiliate Products

Do you run an affiliate marketing business? If yes, email marketing would be a boon for you. Through personalised emails and frequent communications with the audience increases the chances of a product being purchased by 5X.

Several companies, including Wellness Mama, Four Wellness, and other rising businesses, used email marketing to promote their affiliate products. All this said was that email marketing is an effective way to earn huge bucks. Moreover, email marketing is time-saving and budget-friendly too.

Explore Opportunities

A high-quality and compelling newsletter increases opportunities to expand your business. For instance, you can avail of partnerships, interviews, collaborations, or other business opportunities.

To further increase your business email reach, work with cold emails. Tell the audience what they get from your services, products, or collaborations. All you need to do is create high-quality content that provides value to your customers.

Organize A Contest

Have you ever participated in any brand contests? Brand contests gather the audience and engage them. There are huge chances of increasing sales with regular contests. Also, it’s one of the effective ways to communicate with your audience and understand their needs. So, don’t forget to organise contests to increase your business revenue.

Ask For Testimonials And Reviews 

Whenever customers want to purchase from the company, they’d like to know what others are saying about the product. So, why don’t you ask for product reviews or testimonials via email marketing?

These reviews and testimonials are the sources of high reputation and brand awareness. Moreover, the customer reviews increase product sales. This strategy works for both B2B and B2C businesses.

Segment & Automate your Email Flows

How great would it be if you could automatically email customers based on how they’ve interacted with your business. With Email Automations or Drip Campaigns as they are widely known, you can set up a series of emails going to your customers based on the action they take on the previous email you sent them. You can segment your customers into lists of what category of product or services they like and send them emails as per their preferences.

These are great to warm up the customers and send out relevant information about your products, services, offers, case studies, results & more.

Summing Up

Start communicating with your audience today by leveraging the effective marketing tool- emails.

Whether you’d like to sell products, increase business credibility, build a robust customer relationship or drive traffic, email marketing is a budget-friendly and time-saving marketing strategy that you shouldn’t miss out on in this digitalised era.

To make email marketing easier than ever before, it’s best to reach out to results-driven digital marketing agencies like SIMBAA. We are one of the top choices for hundreds of small/medium businesses, start-ups, and fortune companies.

If you’d like to increase your business revenue through various marketing techniques especially via emails, hire a Klaviyo email marketing specialist in Sydney at SIMBAA today.

So without a further ado, let’s check out the basic benefits that you can get from an honest email marketing service provider.

1. Complete Focus on the Business

Doing everything on your own can engross you from the foremost business goal. Moreover, the complexity of work can curtail your capabilities too. In these cases, an email-marketing expert can be helpful. You don’t have to waste time on planning the marketing strategies because the online marketing expert has got it all. From choosing the right platform to for promotion to the contents to present in front of the audient, everything will be sorted by the experts. All you have to do is just focus on the business and perform the beneficial actions. Multitasking is great but not when you have everything on a stake.

2. Access the Right Skills

It might seem impossible to boost eh productivity of the business quickly but factually, it’s not. In today’s advanced digital world, anything can go viral to millions of people in seconds. So it’s up to you how you are going to utilize the skills of experts so that you can earn maximum profit. Moreover, reaching to each client through emails gives a personal touch to the customer and they feel confident about investing in your products and services. It’s vital to stay in touch with the professionals so that you can get updates whenever you want. Full time or part time, both types of marketing professionals can be helpful when handled nicely.

3. Amplify the Profit

As we already know, email marketing is going to boost the profit no matter in which niche you have your business. By reaching a worldwide audience, it’s obvious to have a global promotion. The more promotion gets the higher chances of getting increased profit is there. Every year thousands of brands come into the market and make their unique benchmark in a few days with the help of the right marketing tool. You too can achieve that by getting in touch with the famous and trustworthy online marketing service provider. So don’t wait much to make your special place in the marketplace. Reach a renowned email-marketing agency in Melbourne.

Either you are running an online IT service provider or are a brand ambassador; the efficient online marketing is the best fit for everyone. Before you showcase the services or products of your organization in front of the customers, it’s vital to understand the audience first. The skillful marketing professional knows how to promote a particular brand. The expert knows tact that to sky-high the productivity. All you have to do is just hire one and sit back to witness the quick profit.

Are you ready to hire the best Email marketing agency in Melbourne? Surely you are. So reach the trustworthy professionals right now.

In this article, we will be sharing various tips that can help you increase email responses. Implementing the below-mentioned tips can eventually lead to boost the ROI.
It is hard for a business to survive these days because of its competitors. If you also want to remain in the race with your competitors, then study the below-given tips.

TIPS TO INCREASE EMAIL RESPONSE RATE

Make use of personalised emails

People generally receive a lot of emails from various companies and it can be a little frustrating for them to check out every single one of them. Most of the time they even skip checking out the important ones. Therefore, if you want to stand out so that people will open your mail, then try using some personalised email address.

When you use common domains such as Gmail, Yahoo, etc., it is more likely to get lost amongst the large number of emails received by the recipients. To avoid this situation happening with you, make sure that you get a personalised domain address that includes yours as well as your company’s name. By doing this, it will be easier for the audience to identify your message and thus its opening rate increases.

Sending emails in small batches, to begin with

When you are working with a big list of emails, it is very challenging to manage a large number of subscribers. Sending emails to all the subscribers at once can create a problem for you. The system may get overloaded and left with various soft bounces and negatively affect the delivery rate.

Therefore, it is always suggested to send emails in small batches to ensure that it reaches every person on time to improve the response rate.

Learn about email body best practices

All the other factors will become useless if you will not focus on the main body of your emailing process. Once you have selected the subject matter, try to write about the main content. The body of the emails should not be very lengthy and complicated for the audience to understand. Try to keep it simple, straightforward and short.

• Sending mails only to the targeted segment: 

One of the most important factors to note down if you want to increase the response rate is to make sure that you are sending emails only to the targeted segment rather than sending it to the whole list. It means that you have to make a list of the people who are more likely to purchase a particular service or product.

If you are still confused about it, then ask yourself, would you open the email from any company, who doesn’t offer the products or services of your choice or interest? If the answer is no, then you probably have understood the importance of the targeted audience.

• Plan what headlines need to be presented: 

When you have just started a venture, it becomes essential for you to make the best first impression in front of your audience. But how can you do that? Well, the trick here is pretty simple. All you have to do is to use well-made headlines for the email that you are sending. Make sure that the headline is interesting enough to engage the audience and automatically increase its response rate.

• Keep it short or on the point: 

Here, we are not doubting your ability to develop great content but in general, people are more comfortable responding to short and engaging messages. They don’t like reading long content. It has even been confirmed by several experts that customers are lazy and don’t want to invest their energy in reading lengthy messages and responding to them.

So, if you have already hired a content developer, then ask him to make the content precise and up to the point. Simbaa is one of the best agencies that can help you to enhance your email marketing game and make you stand out from your competitors.

• Warming email infrastructure: 

The main focus of email marketing should be that the messages should stay in the minds of the audience for a longer duration and for that you must not forget about its focal point, i.e., the email infrastructure. It includes various components such as feedback loops, IP addresses, reputation management tools, mail agents, etc. Let us check out some tips to scale the email infrastructure:

• Send regular emails and ensure it contains valuable content:

It may take some time for you to achieve a consistent rate of engagement through email marketing. It is advisable to not send emails to your audience every day (when you’re starting up)  instead maintain a schedule and stick to it.

• Create pre-recorded replies in order to give fast replies to your customers: 

Every company wants to make their customer feel special, which generally happens through the personalization of emails. However, it is not possible to reply to each and every person with a unique personalized message. So, make the use of pre-recorded replies that fits most of the common interaction of your company with its consumers.

• Be particular about the CTA in your messages: 

Isn’t it frustrating when you are asked to do something but that action is not clearly defined? The exact situation happens when the companies are not able to be specific about the actions that they want from the readers. If you don’t want this to happen to your audience then make sure to be particular about calls to action in your messages.

A CTA can be linked to any other page which can engage the audience and tell them what actions they need to take exactly. These pages include the checkout page, a post that engages the audience, etc.

• Proofreading: 

Most of the subscribers tend to ignore the messages that are filled with spelling and grammatical mistakes. This looks very unprofessional and is not a good thing if you are trying to build a reputable brand. Therefore, it is always suggested to proofread all the messages again and again before finally sending them to the audience.

TO SUM UP

Subscribers receive several emails on a daily basis from various companies and they are not likely to check all of them. Therefore, it becomes essential for every organisation to implement some strategies that can help them to interact with their audience and ultimately increase the response rate of their emails.

SIMBAA is a premier email marketing agency with offices in Sydney & Gosford that has got experience of over 15 years in boosting the sales of multiple companies by implementing various marketing strategies & automation.

If you are also looking to hire email marketing experts for your business, feel to contact us to reach out to Us. Click here to directly get in touch with us through our website.

What Is Email Copywriting?

Email copywriting is the act of writing an email for a potential customer, in the hope of striking a conversation, which may be a sign-up, trial, or a reply. All of which works towards the same goal – a conversation.

7 Tips for Email Copywriting

Sending communication mails to prospects and existing customers both are very crucial to a successful business. It is both a representation of your brand and also a clear-cut way to engage your target audience, which leads to conversions.

Targets

It is impossible to know whether your mail works or not unless you have a clear target to hold it against. The only way to determine whether your email worked is to have a clear understanding of what success would mean for you, regarding that email.

For example, if you send an email to 20 people and have a target of 10 responses, that becomes your measure of success. If you get more than 10 responses, great, but if you get fewer, then maybe you need to revisit it!

Whatever the target be – sign-ups, blog views, replies, sales, leads – having a set goal is the best way to analyze your responses.

Stress on Benefits

It is essential to stress the benefits of what you are trying to offer, rather than the features. Features are like the specifications of a new mobile phone. No one reads them, they just want to know what is new in the updated model.

Benefits are like marketing gold. They remind the customer of what they could have to gain if they were to subscribe or follow up on the mail that they got from you.

Brand-Voice

While writing an email to a potential or existing customer, it is essential to keep in mind that you are the voice of your brand. The person you send the mail to will be conversing with your brand in general and not specifically you.

This means that the email should be meaningful and your brand must be recognizable. Importance must be given to brand voice, and you must also feature your brand colours while also keeping in mind your brand guidelines.

If your brand is formal and strict, the brand voice should relate to that. If the brand voice is cheerful and fun, you can maybe crack a joke.

For example, if your company or business is a trading firm, you cannot be cracking jokes in your email, however, your company deals in toys, you cannot expect to relate to the audience by talking about the yearly turnover of the company.

Brand voice, therefore, is essential.

A Great Call-To-Action

The call-to-action (CTA)  in your email is the most important thing to keep in mind. The CTA is the final icing on the cake for your email. It needs to be compelling enough to make the customer ‘want’ to get involved with what you are offering.

Using active words make the email more engaging, which will help commit the customer to know more. Overused and vague descriptions are not appreciated at all. A CTA is like the last chance to show off the character and personality of your brand, so it needs to be used carefully, creatively and compellingly.

Always Edit

Just like having good, flawless content leads to better conversions, editing email copywriting becomes essential as well. No customer would like to receive an email that they can barely read, has bad grammar, stray punctuation, or just meaningless information.

Emails need to be written with the best grammar while making sure it is not too overly complicated. It is advised to do at least 3 rounds of editing so that you know what you are about to send your customers or potentials is flawless, attractive, and creative.

Be Brief

An internet statistic shows that on average, around 300 billion emails are sent every day. This number is shocking, but it is true. The average person now gets around 5-10 emails every day, whether they are working or not.

To put it simply, most people really do not have the time to go through huge emails, and so the tendency to ignore the contents of it. A brief, crisp and engaging email is what will have the best results.

Getting to the point quickly and briefly will help keep the customers interested, which gives your copywriting a good chance at being read.

Back-Testing

Once the template for your emails is set and ready, it can look like you are all set. This is not the case though. It needs to be back-tested to understand whether the emails are really working or not.

For example, if you send out 20 emails, and you regularly get fewer impressions than your target of 10, it is clear that it is not working. In this case, it is a good option to draft another email and try to see if it yields better results.

A good way to start is by putting two emails to the test simultaneously, keeping a record of which yields the greater results. This, along with backtesting over a period of time will help you develop the best emails, which hopefully should lead you to the best results.

To Sum Up

Using these tips, and understanding the examples should help you develop your brand, as well as yourself as a copywriter. Email copywriting is not a natural gift, some people are better at it than others, but you can always get better.

Even if you are not a fantastic writer, it is okay, practise and back-testing along with following these tips, will help you get better at this, just like any other skill. It is important to think like a consumer and well as a marketer. Do that, and it will only get better!

If you liked this article and felt like it gave you some insight, please follow us on Facebook and Instagram, where we post regular tips on all growth marketing fronts!

If you are looking to hire a professional email copywriter, or need an Email Marketing Strategist in Sydney, feel free to contact SIMBAA Digital for a Strategy Call and link to a digital strategy session tailored for your business!