With a bundle of benefits of adopting chatbots for business, let us peek into five reasons to consider chatbots for your business.

Prompt response 

Shopaholics and customers are delighted by collaborating with chatbots as they are available round the clock and more convenient than traditional customer service. Though it’s late nights or weekends, customers dive into e-commerce sites and add things to the cart. Though there are bundles of requests or queries, it’s a cakewalk for chatbots to resolve them effectively.

Get to know customers’ behaviour

Chatbots can get in and catch hold of customers’ behaviour. The best part of chatbots is that they help gather valuable customer perception by overviewing the queries, problems, and products found in chatbot conversations. The chatbots help you draft a plan based on the issues and accurate moves of the customer.

With all these treasurable insights, you can deliver an accurate solution to the customer. The astonishing surprise about a chatbot is that it predicts the products a customer would opt for and is beneficial for the product portfolio.

It brings down customer service costs

Employing chatbots in businesses helps cross out the additional cost of hiring support agents. You have the opportunity to run the business without breaking the bank as you save on training, salaries, and infrastructure. With chatbots compromising on customer quality never arises.

With chatbots, the business process runs routinely. Though the business is buried in work, chat support is always available. For enhancing customer experience and efficiency, chatbots play a splendid role.

Engages with the customer 

To engage with the customers and hit the target in sales, chatbots play an exceptional role. They are an excellent tool that helps businesses tie-up with customers. Research reveals that businesses that associate more with customers are said to possess a higher rate of profit.

Chatbots can integrate exceptionally with other systems, thereby improving customer engagement. Have you tried reservations online? The chatbots direct the customer to the booking section to complete the sale as the customers initiate communication. Such instant and hassle-free experiences are mandated for customers so that they keep coming back for service.

Enhanced leads

The critical role is associating with the customer, solving their queries successfully generating leads. Chatbots work smartly and ensure that the conversation flow is perfect and in the right direction leading to conversion rates. They generate leads and qualify leads through KPIs, relevancy, budget, timeline, resources, and more. The best fact about these advanced intelligent bots is that they avert time-consuming leads.

We are sure that chatbots are an alternative to employees and perform tasks efficiently, cost-effectively, and more accessible with all these excellent features. These reasons make a prime requirement for chatbots to be used in business for extraordinary profits.

To prosper in business and reach great heights, collaborate with SIMBAA Digital, we pioneer in developing & launching chatbots for small & medium scale businesses in Sydney & Melbourne. We stand with pride for launching several chatbots in the past four years. We have laid their footprints as chatbot developers in marketing, customer service, product recommendations, automated updates, personalizations and more.

Oracle did a survey in which it concluded that 65% of consumers prefer messaging a business when they want to know something about it. Moreover, over 80% of businesses are looking forward to integrating chatbot strategy for maximum ease of their consumers.

What Is A Messenger Bot, And How does it work?

A messenger bot is an automated messaging software that converses with people with the help of AI. They are programmed in such a way so that they can understand questions asked by prospects, execute tasks and provide answers. Consumers believe bots to be fast, reliable, easily accessible, and they also save a lot of time.

A Facebook messenger bot is a chatbot found in Facebook Messenger, and it can converse with people on behalf of your business. Businesses use Facebook messenger bots for marketing purposes, and they provide several benefits.

Facebook messenger is the third most popular app and is used by over 68% of Facebook users. That said, it offers a low barrier to entry for the target audience and your business. The app is not only to chat with your family and friends, but it also enables consumers to talk to businesses.

Also, if any business wishes to connect with its customers directly then integrating a Facebook messenger bot will be much cheaper than creating a mobile app.

The second advantage of using the Facebook messenger bot is that there is a lot less competition. Facebook has over 6 million advertisers, but only 30,000 are using Bot messenger at the moment. It enables businesses to reach their consumers directly, and it helps save time and money that businesses spend on customer care; it helps handle all eCommerce transactions, identify leads, etc.

What Is Email Marketing, And How Does It work?

Email marketing refers to a digital marketing process with which a business communicates with its audience via electronic mails. The messages in emails have commercial intent, but they can also educate and inform the recipients on a few topics of interest.

It uses emails as a sales channel and is considered one of the strongest marketing aspects. For more and more people to receive your messages and marketing emails, you need to have a BIG list of people’s emails.

Email marketing is not a complicated process, but this requires a lot of A/B testing to ensure what’s working and what is not. Businesses need to find a way to communicate with their prospects, and it should be beneficial for them and the consumers. You can reach out to Simbaa for any help concerning Email Marketing. Our team of experts will help you build a successful email marketing strategy.

Email marketing can be broken down into a few steps, as follows;

• Signing up for an email marketing tool to send out automatic emails.
• Establishing a robust email marketing strategy that helps their business stand out.
• Gradually building a list of emails and growing it.
• Setting up a few automation tasks so that they don’t have to go through the effort of setting up emails again and again.
• Use A/B testing to improve the performance of the campaigns and also to monitor them.
• Regularly clean up the email list to ensure the emails don’t land up in an inactive inbox.

Open Rate Comparison – Facebook Messenger vs Email

Email marketing is here to stay, and its importance is not lost. That said, almost 95% of companies that employ marketing automation obtain the advantages of email marketing for customer acquisition and retention. It was noted that more than 1/3 of the world’s population use emails, and over 250 billion emails are sent every day.

It was also reported that for every $1 spent on emails, businesses could expect a return of $40-45. The open rate of emails is about 27.62%. One of the significant drawbacks of using emails as a marketing technique is that there is no two-way communication involved.

On the contrary, Facebook messages sent by chatbots enjoy an open rate of almost 80%, and they also have a whooping clickthrough rate of 20%. It clearly states that using Facebook Bot Messenger is an ideal choice for businesses looking to take their marketing to the next level.

Moreover, messages from chatbots reach the prospects directly, and they can answer all their questions related to your business.

Facebook Messenger Bots Are A Tough Competition

Seeing the advantages obtained by businesses after using Facebook messenger bits, it is clear that this aspect of digital marketing gives tough competition to emails. Let us know how:

• Higher open rate: The number of people who prefer chatbots has increased incredibly in recent years. Messaging is an effective way of interacting, and customers give rapid responses to the messages sent. They enjoy higher open rates compared to emails and provide the ability to solve their consumers’ problems with greater ease.

• People spend more time on Facebook than email: A person cannot stay online on emails, and also, you will not know when they have their inbox open. On the contrary, people spend more time on Facebook, and you can chat with your prospects directly when they are online.

• Messenger bot gives more options to retarget: Bots can retain information, and a business can go the extra mile with the help of customer info captured. You can easily retarget with relevant products and services similar to those your prospects are interested in. You can also remind them and follow up about the products that are still sitting in their cart.

Conclusion

Facebook Messenger Bots have gained momentum lately as compared to email marketing and by no means do we say that it will be the end of the road for email, but new channels when implemented correctly can add more revenue to your bottom line.

If you need help with building and integrating Facebook bots into your marketing mix, SIMBAA can help. We’ve built over 100 Chatbot for Customer Service, Sales & Notifications.

A few years back, companies used emails, phone calls or store visits to reach their customers. However, today they can interact with their customers daily with the help of digital media.

Brands need to have a unified approach to maintain timely & valuable interactions with their customers.

This article will discuss how to jump curves with digital marketing in the E-Commerce sector and leave your competitors awestruck.

Digital marketing can be done in the following ways:

• Search Engine Optimisation and Marketing.
• Content Creation.
• Social Media Marketing.
• Digital Display Advertising.
• Remarketing and Retargeting.
• Email Marketing.
• Mobile Marketing.
• Affiliate Marketing.
• Web Analytics.

of course, there are more channels & touchpoints.
The digital marketing channels act as an essential medium for providing brand and product information to potential customers.

Omni-channel marketing refers to the cooperation and integration of several channels that organisations employ to interact with their consumers. The major goal is to make the experience of shoppers easy, to the extent possible.

SIMBAA has a team of experts who are experienced in offering omnichannel marketing services in Sydney, Gosford, Adelaide and Melbourne with a local presence to work one-on-one, craft a personalised strategy for your brand.

What Is Omni-Channel Digital Marketing?

Omni-channel digital marketing aims to provide the best customer experience through various digital marketing channels, including mobile advertising, e-commerce sites, social media, billboards, etc. This method of marketing allows customers to interact with their chosen brand at any time and any place.

The potential buyers use various devices such as laptops, desktops, smartphones etc., to interact with their chosen brand. Thus, it is quite important for marketers to provide a seamless interaction experience through all these devices. Being equipped with the following tips, you can easily outperform your competitors.

The Best Omni-Channel Marketing Strategies, it’s like turning on GOD MODE

Do What Works Best For Your Customers

The digital marketing world is highly driven by customer experience. Your digital marketing campaign must focus entirely on your consumer’s needs and what works best for them. The customers must not face any difficulty in getting the required information about any service or brand.

Keep Track Of Consumer Data

To excel in digital marketing, you must have a data-centric approach. You must combine data from various sources that include the user profiles, their search behaviour, demographics and their buying habits.

A majority of the leading organisations use customer relationship management or CRM software to keep track of the consumer’s data. This data will help you understand who your potential customers are and how they interact with your brand. Also, make sure to ask for customer feedback.

Reach customers with personalised messaging 

Digital marketing is mainly dependent on the personalisation of messages as well as proper targeting. Categorising subscribers into groups and categories makes it easier to send messages.

You can categorise the subscriber based on the customer profile, the shopping behaviour and the campaign engagement levels. Also, you can automate the process of sending relevant messages to the accurate customer group at the right time and through multiple channels with constant messaging.

Having a Persona create for your customer does wonder to your business.

Segregate Your Customers

The creation of customer segments and Data Analysis helps in getting familiar with the journey of the consumer. Once you are done with this process, the next step is creating personalised messages to send to each segmented group.

For example, if you find that a group has a strong inclination towards discounts or sales, you can prompt them as soon as there is an offer. However, you must make sure to send personalised messages that attract their interest and drive conversions. You must ensure to use leverage tech & automation to supercharge your marketing and deliver personalised advertisements on various channels.

Excellent Customer Care

You can easily enter a customer’s good books by offering help to them. However, you must ensure that the help provided should not look like or be a sales pitch. Customer experience should always be about comfort and convenience. Sales popup messages that are not adequately targeted can be highly annoying and create a negative consumer experience.

Below mentioned are a few tips that will help you to enhance customer care operations:

• Decrease the response time on social media: To convert your potential buyers, you must provide them with instant solutions. Also, it would help if you resolved their feedback as soon as possible. Make sure that your team acknowledges any social media mention as soon as it is made and resolves them at the earliest.
• Live chat assistance: Customers prefer live interactive chat sessions to resolve their issues. By integrating a live chat software solution, you can easily handle such problems.
• Customer self-service: Ensure the presence of a well-researched and comprehensive frequently asked questions section on your website that is easy to navigate.
• Use Chatbots: You can use chatbots to collect users’ information and the chatbots will direct the users on how to solve the problem they are facing.

Read more about How Chat Bots are Smashing customer service, all day, every day.

Seamless Payment Gateways 

By integrating the suitable payment gateway options, you can avoid any inconvenience encountered by the customer. Also, ensure that there isn’t any time lapse between the order placed online and the confirmation message received by the customer.

New age payment gateways, not only let customers check out with their credit card but have options to Pay with Apple Pay/ Google Pay or even Pay Later, having these options for customers at checkout significantly improves the conversion rates.

Stay Active Across All Channels

The best part about digital marketing is that it helps get a proper understanding of the customers’ profile data, behaviour, etc. Every single move on the app can be easily tracked. Use this data to your advantage. Also, when you provide service to your customers via multiple platforms, it is essential to be responsive on all the channels.

Your Services Must Be Mobile Friendly

Most of your potential buyers belong to gen Z. Thus, it is essential to provide support across mobile devices. Today a majority of consumers use mobile devices to make purchases.

It is essential to keep your mobile customer service updated. You must ensure that your website is supported on mobile platforms and has an FAQ section and self-help videos.

Unleash God Mode with Omni-Channel Advertisements

When your customer interacts with one of your channels, with data & tracking, you reach them with personalised messages based on the stage of the buying process they are in. They start seeing your targeted messages wherever, they go, it resonates with them and they make a purchase!

Final Word

We hope that the following tips will help you implement the best omnichannel digital marketing techniques and stay ahead of your competitors. SIMBAA can help exponentially expand your business with our proprietary growth marketing framework called helium1, and our experience of over 15+ years helping grow businesses of all sizes across the world.

Want to speak to an expert omnichannel marketer in Sydney, Gosford, Melbourne or Adelaide, get in touch

Due to COVID-19 a lot of brick and mortar businesses will be transforming online, meaning added competition. If businesses want to stand out in a crowd of retailers selling the same product, they need to focus on digital marketing.

Today, everything is online: ordering apparel, makeup products, medicines, undergarments, home appliances, furniture, luggage, groceries and more. People purchase online in record numbers, choosing convenience over physical exploration of a brick and mortar store.

10 E-Commerce Mistakes Every Business Owner Should Avoid in 2021-22

If you are running an eCommerce business, a single mistake may cost you thousands or millions of dollars. Every business owner’s worst nightmare comes true, mainly because the business landscape is becoming more competitive day by day.

During the learning stage, businesses undergo a lot of fine-tuning. But wouldn’t it be better if we all can speed up the learning process and avoid making huge mistakes?

Here is a list of some of the most common business mistakes to avoid succeeding in e-commerce:

Poor Customer Service

Customer support plays a significant role in providing an excellent online shopping experience to people. As it is one of the crucial factors influencing the audience’s behaviour, not taking it into account leads to problems.

Some of the mistakes for the customer support to avoid are:

• Poor representative attitude.
• Not responding to inquiries.
• No refund for negative experiences
• Not listening to the customers.

When you buy a product through an e-commerce platform, you have no physical interaction with the salesperson. Also, no aesthetic factor pulls you towards an online store, as in the case of a brick and mortar store.

That’s why a business owner needs to emphasize more on after-sales and customer support services.

Not Using Marketing Tools

Many online marketing tools are available for business owners, free of cost or at a nominal rate. The major ones are your customers’ social media platforms like Instagram, Twitter, Facebook, Linked In, Reddit, or Snapchat, which offer excellent opportunities for businesses to interact with their potential customers directly.

Not Sharing Product Reviews & Testimonials

Having a fantastic product on your website would do nothing if you do not promote it. Promotion doesn’t have to be on a larger scale. A cost-friendly and effective marketing method is reviewing, which makes people trust the product’s authenticity.

You can build a separate review section on your website or ask people to share the product reviews on social media. Another strategy would be to add reviews & testimonials in your Paid Advertisement when your customer is in the Consideration Stage of the buying process.

Not Collecting Customer Data

Collecting customer demographics is another way of expanding your business. You can do so by requesting your customers’ names, gender, age, and email addresses or asking them to sign up.

An email list allows you to inform the customers about new discount coupons, big sales, and throwing events. As a result, the customer will visit your website even when they are not thinking about your product. Who knows? You might even score a sale!

Limited Shipping Options

It is a fact that people love free shipping even if they have to spend a little more on buying an extra item they do not need. They may not be willing to pay for expedited shipping, but they want to have an option.

Not offering a free shipping option is another mistake that many e-commerce businesses make. Business owners need to understand that not offering this option may cost them future sales.

No Shipping Insurance

Buying something from overseas or even local carries the risk of theft or damage; that’s why shipping insurance is essential. If such an event occurs, your company may be liable for the replacement or refund of the items. That may be the reason why many businesses avoid giving this option.

Additionally, when purchasing a high-value item, people like getting it insured to stay protected if something happens during delivery.

Poor Branding

Branding is not only about a logo or a tagline but also includes a website, SEO marketing, social media presence, unique domain name, and consistent internet presence via Social Media. Often, e-commerce businesses fail because they do not focus much attention on any of these points.

Consistent Branding & Brand message gets the point across and helps recall you when they are ready to make a decision.

Complicated Purchasing Process

Once the purchase is final, people want to check out as soon as they can. But some websites make this final step complicated and annoying. They may ask the potential customers to provide unnecessary pieces of information or reviews that, at this point, they leave the cart.

So, make sure to keep your check-out process convenient and straightforward.

Not Offering Multiple Payment Options

Do you know how lazy we are to pull out a credit card and enter those numbers onto a website? Offering Credit Card Payments is great, but can cause some leaks in your checkout process. Offering multiple ways to pay ensure that you are offering convenience to the customers.

Payment options like Paypal, Apple Pay/Google Pay, Buy Now Pay Later Services like Afterpay, Zip etc can greatly improve your conversion rates.

Not Optimizing for Mobile & Speed

According to a survey, at the beginning of 2021, at least 80% of smartphone users purchased something online. As this number continued to grow, business owners realized the need for a seamless e-design that works and works fast on all devices.

With plenty of online shops available nowadays, potential shoppers do not think twice about choosing your competitor over you if they face any issue with your website. That’s why it is vital to properly optimize your website to meet and exceed your potential customer’s expectations.

Failing to Stay in Touch With Customers

If you are not reaching out to your customers, you are missing out on some tremendous opportunities. From SMS to emails, plenty of options help you stay connected with your target audience. So, start building a strategy that will effectively let you interact with them.

Not Using Google Analytics & Facebook Pixel to Track Data

For any business, the ultimate goal of an ad campaign is to generate lucrative opportunities that eventually convert into paying customers. With the increasing competition, businesses now measure their performance with different Website Analytics Tools that also helps in improving their services and products.

Google Analytics and Facebook Pixel are two leading Analytics Tools used to manage user data on the website. They also help you track user activities on the website, conversions (think e-Commerce Sales /Leads) and generate metrics to understand the behaviour of these users, Once you get these, you can utilise them to run targeted ads to your potential customers.

If you still haven’t used these tools to track and understand your customer’s behaviour, online content, user experience, and more, it is high time to do it. It does not matter whether you have an eCommerce website or an informative site, you need to understand the behaviour of your visitors to deliver better results.

Conclusion

Mistakes are a part of an e-commerce business but learning from your mistakes is not always the only way. You can understand and learn from the mistakes of other business owners. It will help you save time, money and stay competitive. Learn from the above lessons as many times as you need to, to focus your eyes just on your goal and avoid unnecessary hurdles.

Our eCommerce Specialist in Parramatta, Sydney, Gosford, Melbourne & Adelaide are fuelling the Digital Transformation Phase for Aussie Businesses, We have been able to consistently improve Return on Marketing Dollars for our clients.

SIMBAA has expertise in managing next-gen marketing strategies that can help you tackle obstacles hindering your online growth, Speak to one of our eCommerce Consultants to start your Growth Journey.

Let’s discuss some of the tips to create messaging applications for making money:

1. Advertising through Chatbot

Creating the conversational commerce apps for advertising and making money is the new thing in town. Advertising always results in generating more traffic, which then results in the sale. The chatbot gathers information from various clients and targets the audience that can easily be converted into the sales through advertising. While having the complete knowledge about the client, one can sell the products that they generally buy or look for, online. So, hire a team of professionals for these complex tasks and have fun.

2. Merging Chatbot with Content

This is one of the great ideas to create a conversational commerce app. One can easily make money by providing services through the chatbot. Just like people sell their advertising space, one can sell the chatbot to various brands. There are a lot of business companies that promote their products when people search for it online. For instance, if you search for anything on the web, it gives complete info for that. But, also highlights the articles that are promoted by the companies. So, one can merge the chatbot with the brands to promote it and make money.

3. Make the Chatbot A Link of Trading

One can hire the e-commerce consultant in Sydney for assistance in creating the messaging apps. In simple words, whenever a customer asks for a product, the chatbot automatically sends them the brand link you are promoting. Creating conversational commerce apps for direct sales is the widespread way to get higher returns.

One can create a chatbot for promoting own brand as well and then sending the link for your product. But, make sure people are able to purchase the product from the messaging app. Only then, you will get the desirable profit. It even happens on the websites when you make a purchase. So, hire the professional for creating the app for higher returns.

4. Upgrading the Chatbot

Many messaging apps include chatbot that needs an update after a time. One can do the same while creating conversational commerce apps. The branded apps provide info to the customer and then ask them to upgrade to a paid subscription for the full version of the app. Basically, these apps ask for a paid update, if one needs detailed or intricate info about the products. But, for this, you have to be smart. In other words, you have to offer enough data to the customer before asking for the paid subscription.

The Crux

These are some of the features that only e-commerce consultant in Sydney can provide you at a feasible price. So, search for the preeminent team online before hiring them for your business.